Holding Your Feet to the Fire
Marketing Action Group
If you want to take your marketing to the next level but are stuck in moving forward...
For many self-employed professionals, it's not that you don't know how to market your services. It's just that you don't. You know you should, but something always seems to get in the way. And the dreams of taking your professional service business to new heights materialize because not enough people know about who you are and what you can offer.
Or perhaps you're doing as much as you can to market your services but you're just not getting the results you think you should be getting. You're looking for ideas, brainstorming, inspiration and feedback to get you on track and keep you there. You need a structure of support that can help with any and every marketing issue you've ever faced.
Going to the Next Level
You know you have great services to offer to your clients. You're intelligent, creative and ambitious. You do a great job when you work with clients. But all of this won't do you much good if you don't get your message out to your potential clients.
If you are interested in taking your business to the next level, I can help you get there. But you need more than marketing information or a marketing workshop, you need a system and a structure to get you focused and on track with your marketing.
This Marketing Action Group will "hold your feet to the fire" and create an environment of accountability where you take your business by the reins and start to market it actively. If you join this group, this is what you can expect to happen:
1. You'll get very clear on where you are going with your business and what you want to accomplish with your marketing. You'll have a direction you can be passionate about and a way to play the game of marketing that you can win consistently.
2. You'll understand the game of marketing and how it works to attract clients like clockwork to your business. You'll understand the rules of the game and what it takes to win consistently.
3. You'll break through your resistance, fears and hesitation about marketing. You'll actually start to see marketing as a fun and creative business activity that you can do successfully.
4. You'll nail down your marketing message so that it expresses clearly and concisely what it is you provide for your clients. And perhaps for the first time, people will really start to get it. You'll generate interest and attention at a whole new level.
5. You'll know what to do to create marketing materials that educate, inform and build confidence in you and your service. People will feel you are credible and trustworthy.
6. You'll choose the right marketing strategies for your business - strategies that get you in front of qualified prospects, interested in buying your services. You'll establish yourself as an expert, a leader in your field who prospects want to hear from.
7. Finally, you'll develop a comprehensive marketing action plan, a step-by-step roadmap that you'll follow in implementing your marketing strategies to produce consistent marketing results.
How the Marketing Action Group is Different
This program builds on the Action Plan Seven Principles of Marketing. It provides the solid, proven marketing information necessary to develop an effective client attraction strategy. But after you've learned what to do, you need to apply it and fine tune it to get long-term results. And again, you need the support and feedback to keep you going in the right direction.
The key to the effectiveness of a group like this is the structure of support. Other members will give you input on your plans, offer resources, give feedback, and provide encouragement. You won't feel like you're working in a vacuum. And you end up getting ideas and information you would never get if you were not in a group.
The Structure of the Marketing Action Group
This is a 4 month program consisting of 8 sessions total.
The program consists of ninety-minute group coaching sessions. The sessions are conducted in person. There will be a maximum of 4 participants in each group for maximum interaction and personal attention.
Each week you'll send in a report, plan or marketing materials you're working on to all the other members of the group. In the sessions you'll get feedback, ideas, resources and support to help you take things to the next level. In addition, you'll get homework and assignments and you'll make a promise for what you'll work on between sessions. In other words, we'll "hold your feet to the fire" to make sure you keep moving forward.
In addition, you will have a 60-minute individual session each month during the course of the Marketing Action Group. You are free to both email me or call with questions on anything pertaining to marketing your business any time as well.
The Marketing Action Group uses the "7-Step Fast Track Model"
This proven methodology was developed by Robert Middleton of Action Plan Marketing and has been used successful with thousands of self-employed professionals and professional service businesses. We have been trained and certified in this methodology by Robert. Plus we also bring our many years of experience as business consultants, coaches, and trainers.
1. Marketing Ball - The Game of Marketing
The first thing you need to understand is how the game of marketing is played - and won. Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. When you understand the game you can finally start to play it with some confidence.
2. Marketing Mindset - The Inner Game of Marketing
How you think about marketing your business is a big key to success. If you are avoiding marketing, afraid to implement marketing plans or just plain confused about what to do next, you need to change your current marketing mindset to be successful. The good news is that it's easier than you think.
3. Marketing Syntax and Marketing Message - The Language of Marketing
Most people don't realize that marketing has a language. If you use the right language, you generate attention and interest. If you use the wrong language, your prospects won't pay attention to you. It's absolutely necessary that all your marketing messages and communications adhere to the language of marketing.
A marketing message tells the client what's in it for them to do business with you. When you have such a message, you have created the foundation that will be utilized in all your marketing.
4. Marketing and Selling Conversations - The Heart of Marketing
Marketing and selling are actually a series of conversations. Whether these conversations are in person, on the phone, by email or online somehow, you need to be skilled in the art of listening, questioning and giving information to help people make good decisions about working with you.
5. Marketing Information - The Currency of Marketing
Once you have the attention and interest of a prospect, the next thing they want is more information. We call marketing information "currency," because it actually buys you attention, time, credibility and trust. Marketing information includes everything from your business card to your web site.
6. Marketing Strategies - The How-To of Marketing
Once you have the foundation of your marketing message and information, it's time to implement some marketing strategies. Strategies include everything from networking to speaking to mailings to publishing. You need to develop and implement the most appropriate and effective marketing strategies for your business.
7. Marketing Action Plans - The Structure of Marketing
Your final marketing step is developing a very detailed marketing action plan or plans. It's not enough to know the strategies you are going to use, you need to map them out like a blueprint with very specific objectives and action steps. Once you have a solid plan, you are well on your way to attracting all the business you need.
The Group Is For You If...
As you can see, this is a powerful, comprehensive program. You should only consider joining if you are ready to break out of your comfort zone and take your business and marketing to a whole new level. You're going to get better results in the group if...
1. You are the owner or partner of a professional service business such as: consulting, coaching, training, design, writing, executive recruiting, financial planning, law, accounting, engineering, or other professional service. You may be a sole proprietor or a member of a professional firm.
Note: Currently the group is not open to: those running primarily online businesses selling products, retail businesses, manufacturers, multi-level marketing or other product-oriented businesses.
2. You want to make a contribution. For you, business isn't just about making money, it's about making a difference. You are committed to doing everything possible to help your clients succeed.
3. Your business is a passion. It's not just something to make some money until something better comes along. You are committed to growing in your profession and you're in it for the long haul.
4. You are action-oriented and a self-starter. If you're waiting around to be discovered or take months to think something through, then this group will only irritate you. We'll ask you to step outside your comfort zone every week to produce unexpected results.
5. You're willing to experiment and be persistent. Even if you're following proven marketing principles and strategies, marketing is a bit of an art. Not everything you try will work. The only real tool you have is trial and error. You need to be able to tolerate uncertainty.
6. You see life and career as an adventure. Business, marketing and life are all games that can be played with a great deal of energy and fun or they can be taken much too seriously. You're going to have much better results if you're playing not only to win but to grow.
About Your Group Leader:
Marcia Walker works with independent professionals and leaders who really want to make a difference, but aren't sure how to maximize their impact. She is a Senior Coach with Ed Groody and Associates and certified as an Action Plan Marketing Coach. Marcia understands the challenges that independent professionals face from her years in her own coaching practice. In business for herself for the first time, she learned quickly that effective marketing is just as important as professionals skills and expertise. Learning and applying the Action Plan Marketing program helped Marcia double her business in 2008. Now she wants to share that valuable resource with you.
Details of the Marketing Action Group
The Marketing Action Group starting on Wednesday, September 2nd is now open for enrollment. We will be meeting from 8:00-9:30 AM on the phone. We will have a conference line for you to call in for the sessions.
Dates of sessions
The group sessions will be on September 2, 9 and 23 , October 7 and 21, November 4 and 18, December 2 and 16. Get a strong finish for 2009 that will position you for a great 2010!
Fee for the Marketing Action Group
The Marketing Action Group is $395/month. The first installment is due upon acceptance of your application. You may pay by check or credit card.
Is the Program Guaranteed?
Yes, with conditions. This program is about you taking positive action to market your services and grow your business. You'll get homework and assignments every session. If you do all the homework, you'll get the kind of results outlined at the top of this page. If you attend the sessions (7 out of 9), do the homework, send in your reports and are still not satisfied, you can ask for a full or partial refund. If you do not attend the sessions and do the homework, the only guarantee is that it will not work for you!
Apply for the Marketing Action Group
Because we have limited space in the group and because the groups are not for everyone, we ask those wishing to participate to apply by calling Marcia Walker at 865.521.7759 or emailing her at marcia@edgroody.com. When you contact Marcia, she will get some information from you about your business and goals to determine if the group is a good fit for you.
Then, if and when you are accepted for the group, you will be asked to reserve your space in the group and pay the initial installment of $395.
When you register, you'll get the preparation materials for the group. This will be your initial preparation material that you'll work on before the group actually starts.
Reserve your space soon. There are four openings in each group.
Still want more information?
Read more about the Action Plan Marketing program developed by Robert Middleton, visit http://www.actionplan.com/.
Visit Ed Groody & Associates, Inc. on the web at http://www.edgroody.com/ .
Contact Marcia Walker at marcia@edgroody.com or 865.521.7759
