Marketing to Make a Difference workshop April 18th

Marketing to Make a Difference
Saturday, April 18th from 9:00 AM to NOON

Does your resistance to marketing keep you from asking the kind of difference you want to make? Marketing your services may seem to be a mystery, a necessary evil, or a bother. But if you do not attract clients, you do not get to do what you do best, serve people.

Two things are missing for many independent professionals?

1. They need a mindset about marketing that is consistent with their values. Even seasoned professionals can wrestle with promoting themselves and their services. What if you could shift your perspective about marketing so that you were coming from a place of confidence, possibility and service?
2. They need an understanding of the big picture of marketing. There are hundreds of things you could be doing. But which ones make the most sense for you and your clients? Knowing the game plan will help you be strategic about which tools you use and how you use them.

Without these two keys, pouring more resources into marketing activities may not yield significant results. With them, all your marketing efforts improve.

• Learn the basics that can drastically change your marketing attitude, approach, and results.
• Make better use of the time, energy, and money you spend on marketing.
• Attract more clients with less stress.

Who is Marketing to Make A Difference for? Service providers who are responsible for generating their own clients, such as...

• independent professionals like trainers, consultants, stylists, financial planners, web designers, accountants, virtual assistants, realtors, attorneys, organizers...

• service providers in a firm who need to get their own clients

What will you get from attending?
1. A mindset about marketing that fits for you and your services. You will learn a process for changing your habits of thinking that sabotage your efforts. This tool can be used in all areas of your life as well as for marketing your business.

2. An understanding of what prospects need in order to stay engaged with you and hire you. You will recognize where you are with your prospects and what they need from you to move closer to hiring you.

3. A marketing message that gets the attention of your ideal prospects. You will be able to speak about your business in a way that gets the attention of your ideal clients.

4. Confidence that you are spending your marketing efforts, time and dollars well.

Who is the presenter?
Marcia Walker is a Certified Action Plan Marketing Coach. She understands the challenges independent professionals face from five years in her own coaching practice. In business for herself for the first time, she learned the lesson that effective marketing is just as important as professionals skills and expertise. Using the Action Plan Marketing system, she doubled her business last year, and wants to help others do that in 2009. Marcia has been trained and mentored by Robert Middleton, found of Action Plan Marketing (www.actionplan.com), which has helped thousands of independent professionals consistently attract more clients.

What are the details?
When: Saturday morning, April 18th from 9:00 AM to NOON
Where: Knoxville More to Life Center, 1508 Coleman Road, Suite 110, Knoxville
Breakfast will be served.
How much does it cost? The $75 fee includes breakfast and all materials.

How to register
Contact Marcia Walker at marcia@edgroody.com or call her at 865.521.7759.
Please register by April 15th so we will have an accurate count for breakfast. Thank you!